Advanced Content

Advanced Content typically includes articles, blogs, ebooks, press releases, videos, webinars, presentations, events, etc.; where appropriate, they are to be built around campaigns (Social Media, Pay-Per-Click, Landing Pages) to create lead generation, backlinks and optimized content.

Article Writing

Article development involves the creation of feature articles that sometimes have extended from blogs and are prepared for trade publication or other article distribution channels. This helps establish industry authority among your peers; and as they are properly optimized, they help capture valuable backlinks. Most industry publications will also post your online article in addition to the print version. Additional backlinks for articles are created by submission to online article clearinghouses and publisher channels. The clearinghouses and publisher channels will accept non-biased articles with anchor tags which provide html backlinks to your website. Many sites will republish these articles on their site passing the SEO credit back.

Blogging

Blogs have proven to be a major advantage for building an online presence and an additional platform for social media, on-page optimization and back link development. For social media, a blog is a way to position the blog host as an industry leader. On-page optimization is compounded by (a) ability to create new content pages quickly overall content volume for crawling and (b) building desired ranking keywords into the blog topics (titles and content). Back links are developed as industry players discover and recommend the content to their audiences. With compelling blog content, Industry partners will link the blog’s content back to their website or blog. In addition to industry partners, other bloggers and content aggregators will use quality blog content and link to it.