Media Services
Impresse works closely with our clients to determine the correct media mix that will accomplish stated objectives. As a discipline, we set metrics and/or criteria for establishing which media selections should be a part of the overall tactical mix as they relate to:Generating leads
- Are enough leads generated so you can affordably discard marginal leads?
- Are 50% or more of your leads viable buying prospects?
- Do you have leads generated throughout the year?
Follow-up
- Do you have a follow-up program for contacting active prospects and customers at least every three to four months?
- Do your lead follow-up programs include a method for prospects to indicate when they are ready to buy?
- Does your lead follow-up program tie in with other events designed to provide prospects with information about meeting their goals and desires?
Message Retention
- Can at least 50% of your customers and prospects state your marketing message?
- Does your marketing message reinforce your major competitive advantage?
- Does your marketing message convey a point that is significant to your customers?
