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Paid Search Search Optimization Social Media Advanced Content	Social Media Social media is an interactive platform where people can correspond – via networks such as Facebook and Twitter. Optimizing engagement here consists of two parts (a) social monitoring where we can plug in and listen to conversations related to business, and (b) critical distribution channel for outbound engagement and promotion. There are some indications now that Social involvement will be another instrumental component to establishing and maintaining a strong online presence. With Impresse, this is integrated into our Internet Marketing Platform.